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Job Overview
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Date PostedMay 29, 2025
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Expiration date--
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GenderBoth
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Career LevelExperienced
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SalaryConfidential
Job Description
On-Page SEO for Product Catalog
- Optimize product pages (PDPs), category pages (PLPs), and brand pages for search relevance and ranking.
- Write and refine SEO-friendly product titles, meta descriptions, and H1s using best practices.
- Ensure keyword mapping across core categories (e.g., Cement, Paint, Power Tools, Electrical Fixtures).
- Use schema markup for product rich results (price, availability, ratings).
Technical SEO
- Audit the e-commerce site regularly for crawl errors, broken links, duplicate content, and indexation issues.
- Optimize URL structure, internal linking, sitemap hierarchy, and canonical tags.
- Monitor Core Web Vitals and collaborate with developers to improve mobile speed and UX.
Content Strategy & Collaboration
- Collaborate with the content team on blogs, guides, and landing pages (e.g., “How to choose wall paint”, “Best tools for tiling”).
- Develop SEO briefs for product-focused content and seasonal campaigns (e.g., renovation season, Black Friday).
- Update outdated content and merge thin pages to improve content depth.
Tracking & Analysis
- Track keyword rankings, organic traffic, CTRs, bounce rates, and conversions for product and category pages.
- Use tools like Google Search Console, GA4, Ahrefs/SEMrush, and Screaming Frog.
- Benchmark competitors in the construction/home improvement e-commerce space.
Experience Needed:
2 To 5 Years