Automotive Aftermarket Channel Manager
Job Description
The Automotive Aftermarket Channel Manager’s role is to establish, develop, maintain, and manage effective business relationships with the distribution channels, dealers, and resellers to increase the annual revenues and profitability in line with the company objectives.
The Automotive Aftermarket Channel Manager is responsible for increasing the company’s market share by identifying new key partners and sales opportunities. The responsibility includes designing and implementing the channel sales strategies and ensuring partners are well equipped to promote and sell the company’s products.
Key Responsibilities
- Develop, implement, and monitor multi-channel marketing campaigns
- Provide training and support to sales channels, and negotiate relevant contracts
- Identify customer needs, market trends, and insights to innovate/upgrade marketing channels
- Analyze market trends, track competition, and address potential issues
- Assist in developing marketing content, including design and visuals
- Utilize data and analytics to identify opportunities to optimize marketing efficiency
- Suggest to management advertising campaigns, sales promotions, and display plans
- Drive brand awareness and recognition across multiple channels
Experience Needed:
5 To 12 Years
