Digital Marketing Assistant

We are looking for a creative and tech-savvy Marketing Assistant to assist the Marketing and Sales Director in executing digital marketing efforts. The position’s key responsibilities include:

• Create and publish engaging content for our digital marketing channels (e. g. Social Media, Website, Blog und Newsletter).
• Support the creation of marketing collateral (presentations, brochures, datasheets).
• Assist in developing and implementing digital marketing strategies.
• Keep current with the latest tools and AI advancements to enhance and automate marketing workflows.
• Monitor and improve SEO/SEA performance and analyze website statistics.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer insights.
• Manage and update the CRM and marketing databases.
• Prepare and manage online advertising campaigns (e. g. Google Ads, LinkedIn).
• Coordinate sponsored content, online banners, and partnerships.
• Track KPIs and campaign performance metrics to optimize outcomes.
• Contribute to event promotion and communication activities as needed.