Job Description
About the Role
Genesis AI is on a mission to transform businesses through the power of emerging technologies and AI-driven innovation. We are seeking a versatile *Digital Marketing & Web Developer* to join our team in Cairo. This hybrid role combines expertise in digital marketing strategies and web development to drive online growth, enhance user experiences, and maintain our digital presence.
Responsibilities
- Develop and execute digital marketing strategies (SEO/SEM, social media, email, content).
- Manage paid advertising campaigns (Google Ads, Meta Ads) to maximize ROI.
- Create engaging content (blogs, videos, graphics) aligned with brand voice.
- Monitor analytics (Google Analytics, SEMrush) to track performance and refine strategies.
- Grow and engage audiences on social media platforms (Facebook, Instagram, LinkedIn).
- Design and automate email marketing campaigns using tools like Mailchimp.
- Stay updated on industry trends and competitor activities.
- Design, develop, and maintain responsive, user-friendly websites.
- Write clean code for front-end (HTML/CSS, JavaScript, React) and back-end (PHP, Python).
- Manage CMS platforms (WordPress, Shopify) and troubleshoot technical issues.
- Optimize websites for speed, SEO, and cross-device compatibility.
- Collaborate with designers to implement UI/UX best practices.
- Ensure website security and compliance with data protection standards.
Experience Needed:
3 To 5 Years