Landing Page & SEO Specialist.
Job Description
Key Responsibilities
- Design, develop, and maintain static and dynamic landing pages in line with marketing goals and brand guidelines.
- Ensure responsive design for optimal experience across all devices and browsers.
- Execute on-page SEO across all landing pages and the main company website, including optimization of titles, meta descriptions, header structure, image alt text, and internal linking.
- Work within various CMS platforms to efficiently manage and update landing pages and website content.
- Collaborate with marketing and content teams to align landing pages and website SEO with campaign messaging and audience targeting.
- Monitor performance metrics, conduct keyword research, and analyze traffic data to continuously improve rankings and conversion rates.
- Conduct A/B testing to optimize landing page performance.
- Ensure all pages are technically sound, fast-loading, and properly indexed by search engines.
- Integrate landing pages with marketing automation tools and CRM systems, including Salesforce.
- Provide troubleshooting and technical support for page-related issues.
- Stay current with web development, SEO trends, and digital performance tools.
Experience Needed:
2 To 3 Years
