Marketing and social media specialist

Overall purpose of the role

We are looking for a Marketing & Social Media Specialist to be responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

Responsibilities and duties

Specific responsibilities will include, but not be limited to, the following

• Handle the official company page on social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate leads and entice the target audience.
• Write creative and distinctive content to publish in all platforms
• Work with content creators, graphic designers, and other professionals to plan a successful social media strategy.
• Analyze the impact of different online campaigns on the target customer for in-depth evaluation.
• Understand visitor activities and plan upcoming social media campaigns to improve existing results
• Stay up to date with the latest social media best practices and technologies