Marketing Executive

SUMMARY OF FUNCTION

As a marketing executive contributes to and develops integrated marketing campaigns to promote a product, service or idea. 

As Marketing Executive undertakes marketing projects to increase sales, customer satisfaction, and strengthening the brand image. 

This role will organize creative campaigns and promotional events that can make a difference for the company’s success according to new trends and customer requirements.

KEY DUTIES AND RESPONSIBILITIES

The following are the key duties and responsibilities related to the position, not limited to: 

• Conceive and develop efficient and intuitive marketing strategies
• Media buying 
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses