Media Buyer

Job Description

Job Overview:

As a Performance Marketer (Media Buyer), you will be responsible for managing and optimizing paid digital advertising campaigns across multiple platforms (such as Google Ads, Facebook Ads, LinkedIn, and other relevant media) to drive high-quality leads and conversions for our B2B Cloud solutions. You will work closely with the marketing team to plan, execute, and analyze data-driven campaigns that maximize ROI.

Key Responsibilities:

• Plan, launch, and manage paid media campaigns across digital platforms (Google Ads, LinkedIn, Facebook, Instagram, display networks, etc.).
• Create and implement media buying strategies that drive measurable results in lead generation, conversions, and customer acquisition.
• Develop detailed media plans, ensuring proper targeting and audience segmentation.
• Optimize campaign performance by adjusting bids, budgets, targeting, and creatives based on real-time performance data.
• Monitor campaign performance, providing insights, analysis, and optimization recommendations.
• Use data and analytics tools (Google Analytics, Ads Manager, etc.) to track and report on KPIs (CTR, CPC, CPA, ROI, etc.).
• Conduct testing to improve ad performance, landing page effectiveness, and conversion rates.
• Solid understanding of UTM tracking for campaigns.
• Identify trends and areas of improvement to increase campaign efficiency and meet business objectives.
• Experience in Conversion Rate Optimization (CRO) to support UI/UX and developers in creating a smooth client journey.
• Integrating performance campaigns with other digital marketing activities, such as email marketing and content marketing.
• Oversee and manage advertising budgets, ensuring effective spending and optimization of resources.
• Collaborate with cross-functional teams, including design, content, and sales, to ensure consistency in campaign messaging and creative assets.
• Continuously analyze industry trends, competitive landscapes, and new opportunities for paid media buys.
• Stay updated with the latest digital advertising trends, tools, and best practices to ensure the company is leveraging the most effective media channels.