PERFORMANCE MARKETING MANAGER

Fortis is a Dubai-based retail tech company focused on the digital interaction experience of retail businesses and their customers. At the core of our endeavor is developing an omnichannel platform and a suite of client interfaces and services spanning web, app, smartPOS systems, and more. These tools empower merchants and customers and assist other businesses collaborating within this ecosystem.

The Fortis solution helps to sell and get paid seamlessly in-person and online with convenience, communicate with customers when needed, attract new customers and retain existing ones, and run the business efficiently. Fortis works for entrepreneurs who are creating businesses for the retail customer. We focus on micro, small, and medium-sized companies, the most extensive segment that forms the backbone of the modern economy. Still, we are also open to working with large enterprises.

About The Role

We’re hiring a Performance Marketing Manager to lead and scale our paid acquisition efforts across Google, Meta, TikTok, and more. Your primary objective will be to generate high-quality MQLs that convert into SQLs and ultimately revenue. You’ll manage campaign strategy, execution, and performance optimization, focusing on CAC, ROAS, and lead quality. You’ll work cross-functionally with sales, CRM, and product teams to align efforts and drive pipeline growth.

What you’ll be doing

Planing, launching, and optimizing paid campaigns across Google Ads, Meta, TikTok, and LinkedIn
Owning and managing the full paid media funnel—from ad copy to landing page experience
Definng and optimizing toward MQL and SQL targets in coordination with sales and CRM
Running ongoing A/B tests for creatives, messaging, audience targeting, and bidding strategies
Monitoring CAC, CPL, and LTV across all campaigns
Collaborating with design and content teams to build engaging creatives and landing pages
Using tools like GA4, Looker, or Segment to track and report campaign performance
Identifying and test new channels or tactics to expand customer acquisition

Who we’re looking for

Arabic Speakers are preferred
Experience in fintech/SaaS is preferred
4+ years of performance marketing experience with a proven track record
Experience generating MQLs/SQLs in a B2B or SMB-focused environment
Deep knowledge of digital ad platforms: Google, Meta, TikTok, and programmatic
Strong understanding of performance metrics and marketing attribution
Highly analytical, data-oriented, and focused on business outcomes
Experience collaborating with CRM, sales, and content teams to align marketing efforts

What we offer to our employees

Fixed salary + bonus fee
Modern high-tech office
High-quality and sought-after product that is pleasant to develop
Experienced and friendly team
High level of flexibility and independece

Apply for this role
Show more Show less