Fortis is a Dubai-based retail tech company focused on the digital interaction experience of retail businesses and their customers. At the core of our endeavor is developing an omnichannel platform and a suite of client interfaces and services spanning web, app, smartPOS systems, and more. These tools empower merchants and customers and assist other businesses collaborating within this ecosystem.

The Fortis solution helps to sell and get paid seamlessly in-person and online with convenience, communicate with customers when needed, attract new customers and retain existing ones, and run the business efficiently. Fortis works for entrepreneurs who are creating businesses for the retail customer. We focus on micro, small, and medium-sized companies, the most extensive segment that forms the backbone of the modern economy. Still, we are also open to working with large enterprises.

About The Role

We’re looking for a results-driven CRM & Marketing Automation Manager to own and optimize our customer lifecycle marketing. You’ll be responsible for building automated journeys that increase conversion, retention, and customer lifetime value. You will work closely with the sales team to align campaigns around MQL and SQL goals, ensuring we’re nurturing leads effectively through the funnel. Using tools like HubSpot, Braze, or similar, you’ll create personalized, scalable experiences across email, SMS, and WhatsApp.

What you’ll be doing

Designing, executing, and optimizing multi-channel lifecycle campaigns across email, SMS, and WhatsApp
Building and managing lead scoring models to define and track MQLs and SQLs
Aligning CRM activities with sales and performance marketing to improve conversion across the funnel
Creating and managing customer segments and behavioral triggers to drive engagement
Analyzing campaign performance, segment health, and LTV to optimize results
Owning the marketing automation platform: workflows, integrations, and performance tracking
Supporting onboarding, upselling, and re-engagement campaigns to drive retention and revenue
Maintaining clean and enriched CRM data for accurate targeting and reporting

Who we’re looking for

4+ years of experience in CRM, lifecycle marketing, or marketing automation
Hands-on experience with tools like HubSpot, Salesforce, or Pipedrive
Deep understanding of lead scoring, MQL/SQL, and lifecycle management
Strong segmentation and A/B testing experience
Analytical mindset with the ability to present campaign results and insights
Bonus: HTML email editing or experience working with APIs/integrations

What we offer to our employees

Fixed salary + bonus fee
High-quality and sought-after product that is pleasant to develop
Best business cases and strategies for our partners
Experienced and friendly team
High level of flexibility and independence

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